The FloStory

Our Story

Over 20 years ago, Flo Boutique was started in honor of my late mother, Florence (Flo), with a dream to create a vibrant, inclusive space and community in Midtown Detroit.

From those early days until now we’ve curated a unique blend of funky, eclectic styles sourced from local designers and artists across the globe. Over the years, our store has become more than just a place to shop; it’s a space for connection, expression, and celebration. 

Bottoms

Bottoms6

Check out all our products

Latest Stories

FloBack Story #1: The Friendraiser That Sparked a Movement

FloBack Story #1: The Friendraiser That Sparked a Movement

Before the boutique, the window displays, and the Flo Tribe we’ve grown to love, there was just me—standing at a crossroads with nothing but my creativity, my spirit, and a dream. After separating from my last business partnership, I had...

Read more